top of page
SSFW Fashion Magazine
  • Instagram
  • TikTok
  • Twitter

BTS' Jungkook Becomes the New Face of Calvin Klein's Spring 2023 Collection

Jungkook New Face of Calvin Klein

BTS' very own Jungkook has just been named the newest global ambassador for Calvin Klein Jeans and Calvin Klein Underwear, following in the footsteps of renowned celebrities like Michael B. Jordan, Kendall Jenner, and FKA Twigs. The K-pop idol's debut campaign for the iconic brand's Spring 2023 collection is already creating a buzz amongst fans worldwide.

The campaign, shot by talented photographer Park Jong-ha, showcases Jungkook donning a variety of stylish denim outfits from the Spring 2023 collection. The visuals depict the K-pop star dancing to Zayde Wolf's 2016 hit song "King," highlighting a fresh and vibrant side of the singer.

BTS Jungkook x Calvin Klein

Jungkook expressed his excitement about joining the Calvin Klein family, stating, "I have been a fan of Calvin Klein for a long time, and I'm thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein's heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I'm incredibly excited for people to see a new side of me in this first campaign for the brand."

Calvin Klein's Global CMO Jonathan Bottomley elaborated on why Jungkook was the perfect fit for the brand: "We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world's most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We're fortunate and excited to have him join the Calvin Klein team."

BTS Jungkook Calvin Klein

Jungkook's new role as Calvin Klein's global ambassador further solidifies BTS' strong presence in the fashion industry. The group has already collaborated with prestigious brands like Louis Vuitton and has seen members like BLACKPINK's Jennie participate in other high-profile campaigns.

With Jungkook taking the fashion world by storm, fans can expect more exciting collaborations and campaigns from both the K-pop star and the rest of BTS in the near future. Keep an eye out for the Spring 2023 Calvin Klein collection, featuring the multi-talented Jungkook, making waves in the fashion scene.


bottom of page